One of the benefits of working at an industry trade association is the fact that it allows us listen to and network with some of the brightest minds in the industry. Last week the Direct Marketing Association UK organised their first ever Tech Summit. The key note speaker for the summit was Harper Reed, the Chief Technology Officer of Obama for America 2012, Barack Obama's re-election campaign. His talk was peppered with humour and slapstick statements but also loaded with lots of interesting thought provoking insights about how technology works and why it is not a field restricted only to the data-IT geeks.
The videos for the event are now up on the DMA UK's website. Click below to listen to Harper Reed and the other speakers.
Simple presentation with a high impact. Great lessons on technology management.
Really captivating demo of Adobe Insight and how it makes sense of Big Data.
Engaging speaker, showed us how practical application of academic knowledge can turn companies into 'Vanguards'
Talks about on-demand TV and how technology enabled them to make the most out it
Happy brain gym-ing!
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